How Can H&M Keep Their Prices So Affordable?

H&M buys large quantities of the same garments directly from the supplier, with few middlemen, and sell the garments in H&M's own stores. H&M has considerable experience in the textile industry and a thorough knowledge of which goods to buy from which markets. In addition, H&M have invested considerably in a fast and cost-efficient distribution system. H&M is also permeated by cost-consciousness at every level, allowing H&M to offer goods to customers at the very best prices possible.

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