Remember that pheromones are tools. It takes a little practice to learn to work with them.
Men: Be the "good guy"! Pheromones give you an aura of power, but that can be scary for shy women if you look grumpy or like a "lone wolf". Always look for opportunities to be helpful and supportive of women. Let them know that your power will be used to protect rather than exploit.
Women: Be approachable! If you suffer from the "ice maiden" syndrome, pheromones are only going to push you further out of reach, even to guys you would love to get to know. You don't necessarily have to make the first move, but be ready to come up with a warm smile and maybe even a cheerful "hello" if you happen to make eye contact with a guy.
Everybody: Practice makes perfect. Don't wait for Mr. or Ms. perfect to come along before you start acting like a friendly sensual human being. Start now. Be friendly; be helpful; be funny. Don't be like the crazy old man shouting at his wood stove: "Damn it ! I'll give you some wood as soon as you give me some heat!" People love to be loved. People love to be with folks who look like they are having a good time. Women in particular are often looking for someone whose life is headed in a positive direction. Chemistry is only half the picture you give to folks. Humans are more complex/social/spiritual than other animals. It takes more than a spray of pheromones to get where you are heading.