How Does Choose Its Products? prides itself on offering customers the very best in Christian products at the best prices. When discussing's product selection, it might be useful for you to understand Christian Book‘s philosophy behind it. Because Christian Book attracts and services a wide range of customers (from pastors to homemakers, and seminary students to parents) whose interests and theological tastes can vary enormously, Christian Book sometimes carrys products that contradict each other.

Christian Book doesn't want to become a theological or social "censor" of the books Christian Book carrys, but Christian Book also trys to remain selective. It is this kind of diversity in selection that has become a trademark of Christian Book's company. If you'd like to read a bit more about Christian Book's position on this issue, take a look at this letter to Christian Book's customers from's President & CEO, Ray Hendrickson.

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