How Does Cricket Media Determine Age Range for the Products?

Several factors are considered when setting the age grade for a product.

  • The CPSC "Guidelines for Relating Children's Ages to Toy Characteristics"  
  • Whether or not the item contains small parts in the "as received state"
  • Size and weight of the of the item: small, lightweight to grasp and carry
  • The theme: represents common objects easily identified by the child
  • Degree of realism
  • Type and level of skill required
  • The manufacturers stated intent: such as a label if it is a reasonable one
  • The article is generally recognized as being intended for children under 3 years
  • Advertising, promotion, and marketing
  • The own evaluation of the product to children's physical and developmental stages

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