How Does Cricket Media Determine Age Range for the Products?

Several factors are considered when setting the age grade for a product.

The CPSC "Guidelines for Relating Children's Ages to Toy Characteristics"
Whether or not the item contains small parts in the "as received state"
Size and weight of the of the item: small, lightweight to grasp and carry
The theme: represents common objects easily identified by the child
Degree of realism
Type and level of skill required
The manufacturers stated intent: such as a label if it is a reasonable one
The article is generally recognized as being intended for children under 3 years
Advertising, promotion, and marketing
The own evaluation of the product to children's physical and developmental stages