The typical retail florist buys flowers in small quantities from a wholesale florists inventory. This inventory may be up to 2 weeks old at the time of purchase! That retail florist may not turn over that inventory quickly either. Flowers do last a long time in a cooler but once taken out of that cooler for use when flowers are older they simply do not last. Avas Flowers will bypass the wholesale florist-as Avas Flowers is one ourselves-so we buy direct from the farms. In fact Avas Flowers gets their flowers delivered in cold storage tractor trailers! Many shops are stopping at a wholesaler in the morning picking up a box or a bunch of flowers! The product is simply much fresher then what their competitors may be offering due to the way they buy and how they sell.