Why Pay for Images and Videos?

If a production company is making a TV commercial and wants to use a piece of music for it, they need to license the music, whether the music is by a Top 40 star or a local band. Otherwise, the music is being used without permission and the production company can end up with legal issues due to copyright infringement.

It’s similar with royalty-free images and videos. Paying for images means that you have documented permission to use them, and the creators of the images get their fair compensation. Shutterstock even offers at least $10,000 indemnification for all licensed content (depending on which product/license you choose).