The go-to online retail destination for modern style, Shopbop offers a comprehensive, hand-picked collection of apparel and accessories from the industry’s foremost contemporary and designer labels. Since its launch in 2000 as a denim-focused e-commerce platform, Shopbop has grown into one of the world’s leading fashion authorities. Along with renowned customer service, Shopbop delivers unparalleled wardrobe advice, cutting-edge editorial lookbooks, innovative features, and exclusive collaborations with forward-minded brands. The result is a highly personalized, satisfying, and—above all—fun shopping experience that caters to style-minded women around the globe.In 2006, BOP LLC was acquired by Amazon.com, Inc., the world's largest internet retailer, enabling Shopbop to expand its services to enhance the customer experience. A trusted, globally recognized fashion merchant, Shopbop sells only quality, authentic designer merchandise. Shopbop is part of the Amazon.com Inc. group of companies.