If you want your leather shoes to look sharp and last long, proper care is essential. And it’s pretty easy. Periodically, you should wipe them down with a damp, soft cloth to remove any dirt, debris, and scuffs. After they air dry, apply shoe cream or polish with either a polishing cloth or a horsehair dauber. Next, remove the excess cream or polish with a horsehair brush and buff to shine. Your shoes will thank you for it.