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Velvetcase FAQ

What are the Various Cut Grades?

A diamond’s cut grade is a mark of its light performance. The cut is prized as one of the defining characteristics that can express the beauty and sparkle of a diamond. Cut grades vary from excellent cuts to poor cut.

Could You Explain the 4c's - Diamond Cut, Colour, Clarity and Carat Weight?

These 4Cs are important characteristics of the diamond that defines its overall appearance and price. The Diamond cut helps identify the shine and brilliance of the stone. Colour classifies the diamond on a scale of colourless to visible yellow. Clarity gives information about the natural flaws and inclusions in the diamond and Carat Weight determines the actual weight of the diamond.

Can I Customise the Metal, Colour, Clarity, Carat Weight, Gemstone Etc. In a Particular Design?

Of course! You can tailor every design to the last specification. From metal purity to your diamonds and gemstones, you have the freedom to customize your jewellery as you please.

Are the Diamonds Sold On Velvetcase Website Conflict Free?

Velvetcase takes ethical diamond trading seriously. All partner brands source diamonds from reputed suppliers with certifications that ensure the diamonds are conflict free.

Is the Jewellery Certified?

All Jewellery items are certified by At, every piece of jewellery is BIS hallmarked and certified by renowned laboratories in India. All partner brands are committed to deal only in genuine products, which are 100% certified from third party laboratories. Should you have any queries regarding certification of the products, please feel free to call Velvetcase at number +91 9029835838 and customer care executives will gladly assist you.

Does Have Any Physical Presence?

VelvetCase is essentially focused on reaching the customer ‘where the customer is’ – digital, try at home, style shows, experience zones are some of the formats they are focussing on. Velvetcase has also partnered with brands which have significant offline retail presence, thus facilitating a seamless online/offline experience for customers.

What are the Brands Listed On

At, the aim is to bring diverse, most loved and well known brands from across the world on a single platform for our customers. Velvetcase has partnered with reputed brands like Kama Jewellery, Shaze by Tribhovandas Bhimji Zaveri, Sparkles Jewellery, Charu Jewels, and many more.