Pet Supplies Plus has built a team of marketing experts who are available to help answer your questions and assist you in crafting marketing and advertising strategies designed to fully leverage the opportunity within your store's trade area. You will have access first to your District Team Leader who is trained to help you in developing your initial plans and in knowing who and where to go within Pet Supplies Plus to get fast answers to any questions. The Marketing Team in our Livonia, MI office has developed successful Grand Opening plans — tested and proven with their corporate stores — that are available for your use, as well as an annual marketing and promotional calendar that is available for implementation by every store in the chain.
Yes, as America's Favorite Neighborhood Pet Store, it is important to establish relationships with their neighbors in the local community and promote events at the neighborhood level. Your Grand Opening program will be developed just for your location, giving you the opportunity to build events with the local pet community that will draw neighbors to your new store. The marketing team will work closely with you to implement all aspects of a Grand Opening event for your store.
Pet Supplies Plus franchises are typically located in strip centers with a large anchor store near a residential neighborhood. Pet Supplies Plus will strive for sites to be located near high-traffic retail areas and not in big box regional centers, nor megamalls. The Real Estate Team will assign commercial Real Estate brokers to assist you in finding the best sites available in your market and assist you in reviewing your lease prior to signing.
It generally takes around 120 days after the execution of your lease agreement to open your Pet Supplies Plus store. The entire process from identifying a site to the opening of your doors can take anywhere from 4 to 12 months. PSP will assist you through the development process, providing you guidance and advice as needed. As you prepare to open your store, PetSuppliesPlus' set up crew will support the building of the racking systems and initial stocking of the store. Their District Team Leaders will assist you through the coordination of ordering, merchandising, training, POS, and Grand Opening programs, all designed to get you up and running efficiently and effectively.
Typically, the all-in cost to open a PSP ranges from $549,400 - $1,097,400. This range includes inventory, equipment, construction, signs, pre-opening expenses, etc. You will find that these costs will vary based upon the size of your franchise store, rent, amount of landlord's "Tenant Improvement" dollars negotiated, and local real estate and construction factors. For a complete listing, please refer to Item 7 in the PSP FDD.
The initial franchise fee is $49,900 for a single unit. The royalty fee is 2.0 percent (2%) of monthly sales for the first 12 months, and 3.0 percent (3%) of monthly sales thereafter for the life of the franchise agreement.
No. The franchise business model will provide you all the tools to get you up and operating. What is more important to Pet Supplies Plus is that they expect franchisees to have a strong desire to succeed and grow their business under the PSP franchise business model. The existing franchisees have a record number of accomplishments in business, but more importantly, a sincere appreciation for the overriding importance of customer engagement and great customer service. These are the characteristics Pet Supplies Plus will look for in you.